Executive Summary

What should the Executive Summary contain?

• History of your company and CVs for key personnel;
  
  
• Market description;
  
  
• Description of products and/or services;
  
  
• The opportunity for wealth creation;
  
  
• Strategies for capturing the opportunity;
  
  
• Analysis of strategic position in key markets with competitors;
  
  
• Plans for product development and generation of intellectual property;
  
  
• Strategy for production and distribution;
  
  
• Summary of projected financials.